first generation
1Generacion.jpgFirst generation. Justo Antonio y Luis

Brothers Luis and Justo Antonio Ortega Casillas had emigrated to Santa Isabel, the capital of the island of Fernando Poo (formerly Spanish Guinea), in 1925. Over fifteen years, they were able to save some money, and in 1940 they returned to their home town of Miajadas in the province of Cáceres with the dream of setting up a family business. They wanted a business that would allow the family to live more happily where they had once struggled, without having to leave again the Extremadura they had missed so much.

Full of hopes and dreams, they opened their business in a small shop selling a wide range of products for the home and even gold wedding rings and earrings for babies. Little by little and with great effort, the Ortega brothers made good progress, winning the trust and the custom of the people of Miajadas and neighbouring villages.

Second generation

In 1972, after a series of reorganisations and growth, the second generation took the helm at the ORTEGA firm. Eugenia and Luis Miguel Ortega Sánchez, (Justo Antonio and Manuela’s children) took over in a company. They continued to adapt the business to suit changing times, always keeping in mind that offering customers the best conditions in purchasing comfort requires a firm commitment to excellence and innovation.

2Generacion.jpggeneration: Luis Miguel and Eugenia with their mother, Manuela.
Third generation
3Generacion.jpg Third generation. Luis Miguel.

In 2020, the third generation led by Luis Miguel Ortega Acero (son of Luis Miguel) decided to continue the tradition of the family jewellery business. They launched an updated strategy for the ORTEGA brand to move online. They now do all their business online, offering a selection of jewellery in 750 (18K) gold.

What makes the Ortega business unique is its effort to maintain the warm and friendly way they treat their customers, with the innovative figure of the Jewellery Consultant. This innovative, free service for customers ensures that they know that we’re listening to them and advising them in a personalised way throughout their purchase.

our current

Our current jewellery range includes a wide variety of products in which modern trends live happily alongside classic and timeless designs. We continuously incorporate new trends that have become prominent in the market so that you can find the gold piece you are looking for at the best price. We cover a wide trading area in Spain and abroad, shipping to customers in Holland, Germany, Switzerland, France and Latin America.

We reiterate our commitment to reliability, quality, service and price: the hallmarks that have guided and identified this family business for over eighty years of its history.

We are passionate about continuing to work to consolidate our close relationship with our customers. If you are not yet one of our customers, why not find out how determined we are to put the maximum effort into each purchase. You will discover we don’t just aim to sell you a piece of metal, but to help you capture that unique emotion in each piece of jewellery: a moment to treasure forever.

Ortega Joyería

Three generations are our guarantee.
Hoping to continue helping your cherished dreams come true.